Gallery Row Medallion Project

Gallery Row Celebrates Five Years with Innovative New Sign System

LOS ANGELES, CA — Since July 2004, Gallery Row in Downtown Los Angeles has grown from three galleries to over 40 art galleries and museums and new signage has been installed to designate the district and celebrate the Gallery’s 5th Year Anniversary.

Gallery Row Organization (GRO) is pleased to announce new Gallery Row signage designed to re-brand and promote Downtown’s growing gallery district, just in time to celebrate Gallery Row’s 5th Year Anniversary. Made of ultra-light aluminum honeycomb panels from the aerospace industry, the signs create “dashed-lines” defining the perimeter of Gallery Row. The sleek design and logo reflective of the area’s historical and contemporary character will direct gallery patrons to the clusters of galleries within the district. 25 new signs have been installed on streetlamps around Main and Springs Streets between 2nd and 9th.

In association with the Art Program of the Community Redevelopment Agency of the City of Los Angeles (CRA/LA) and the Historic Core Business Improvement District (HCBID), the new Gallery Row signs were designed by Durfee | Regn, an award winning Downtown based design firm, in collaboration with graphic designer Brian Roettinger. Being local to the Gallery Row area, Durfee | Regn developed a design that fits the environment and calls attention to the metamorphosis of this growing neighborhood. The signs reflect the new vision of Los Angeles — clean, pedestrian-friendly, and visible – the new standard for Downtown.

“Since its inception five years ago, Gallery Row has thrived, taking the energy and creativity of downtown and developing it into a space that is unique, dynamic, and fun for residents and visitors alike. Thanks to the strong leadership of our community, Gallery Row has really grown into a destination that is known throughout the city as a place to see innovative art, gather with friends, and enjoy some of the best that downtown has to offer,” said Councilwoman Jan Perry. “These new signs are a wonderful way to celebrate the row’s great success.”

With the influx of new residences and businesses, Gallery Row is now home to a vibrant, burgeoning neighborhood with its own cultural scene featuring numerous restaurants, bars, music venues, theatre shows, art galleries, museums, and monthly events such as the Downtown Art Walk and Skid Row Photo Club.

Gallery Row Organization will officially unveil these new signs to the public on December 10, 2009, 3pm at the northwest corner of 4th and Main, during the Downtown Los Angeles Art Walk. Sponsored by the CRA/LA and HCBID, this event is free and open to the public. For more information, please visit our website at www.galleryrow.org

The CRA/LA’s Art Program provided $95,000 for the new signage program on Gallery Row. Public Art is integral to the mission of the CRA/LA to eliminate blight and revitalize Los Angeles through focused redevelopment activities in designated project areas. The CRA/LA has had a long-standing commitment to the arts and humanities, recognizing the role they play in the overall revitalization, stabilization, growth and sustainability of communities.

About Community Redevelopment Agency of the City of Los Angeles

CRA/LA (www.crala.org) is a public agency regulated by the State of California and operating within the City of Los Angeles. CRA/LA makes strategic investments to create economic opportunity and improve the quality of life for the people who live and work in our neighborhoods. CRA/LA manages 32 redevelopment projects areas and three revitalization areas in seven regions: East Valley, West Valley, Hollywood & Central, Downtown, Eastside, South Los Angeles, and the Harbor.